Social media can help your business and your brand as a freelancer. Instead of spreading yourself too thin, use social media to your advantage by finding your niche and focusing on the networks that show off you and your work in the best possible way.
“Everyone’s doing it, so you should too!” is a common response to the question of why a freelancer should be on social media. In reality, you should only do it if it makes sense for your business or if you can find a creative way to market yourself. Don’t post just for the sake of it. Look for an opportunity. Post to share your knowledge, find inspiration,connect with others and stay up to date on developments in your industry
How do you utilize social media to your advantage?
A writer doesn’t need to be on Flickr, and a photographer doesn’t need to be on Twitter. There are many different social networks and chances are one of them fits your niche already. Think about your skillset as a freelancer and what network may work for you. For example:
Don’t ask people for jobs on social media. Rather, use it as a listening tool and an opportunity develop relationships with people you admire in your industry. Your followers may not be your next clients, but they might know someone who will be.
Social media is a continual conversation. Even if you don’t necessarily need someone’s services, give them a shout on Twitter or comment on their latest work on Instagram to fuel a potential relationship. Remember, your network is the best way to get more gigs, and developing a virtual network of supporters on social media will help you expand your reach.
Social media is an endless well of inspiration. No matter how deep you dig, you’ll continually find people, places, objects and things that will inspire new ideas or your next project. Collect all of this inspiration and share it with others. Going back to step 2 and 3 — this is a great way to connect with other freelancers and creators and start that conversation. Create a Pinterest board of things that inspire you and you may just inspire others. Repost content to your Instagram. Consistent participation is important, but do it by focusing on quality - not just quantity.
Social media can be a valuable source of knowledge, inspiration, and new gigs or a complete waste of time. It all depends on how you use it. Remember: Be yourself and stay real.
Me! Have any questions on how you can use social media as a freelancer? Tweet me!